Welcome to YouGov Behavioral
Stay on top of consumer trends
YouGov's verfied behavioral data offers unrivalled data driven insights across leading providers in media, e-commerce and search.
- Banking & transactions
Unlock the where, when, and how much behind consumer transactions, online or in-store.
Learn more- Media consumption
Understand audience viewership across different platforms to monitor streaming behavior, season retention trends and episodic drop-off rates.
Learn more- Online search & socialNew
Monitor every major piece of online and offline marketing for your brand, gauge its performance and optimize your ongoing ad spend.
Learn more
Trusted by these companies
Why trust us?
Another level of audience intelligence
- Zero-party data
Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements
- Integrate with our connected data
YouGov Behavioral connects to our wider datasets, so you can access alongside YouGov audience intelligence
- Global reach
Available in 12 key markets: US, UK, Australia, Canada, France, Germany, Spain, Italy, Mexico, Brazil, Poland & India.
Browse data sources
Explore our verfied sources of data and how our datasets can supercharge your research
How streaming analytics helps content creators optimize viewer engagement and retention.
Discover patterns in shopping behavior and purchase trends across millions of transactions.
Understanding viewer engagement and content performance on Apple's streaming platform.
Analyzing spending patterns and financial behaviors across diverse customer segments.
Understanding how users interact with AI to improve conversational experiences.
Analyzing content performance and viewer engagement on Disney's streaming platform.
Understanding browsing patterns and cross-device user behavior.
Analyzing content performance and viewer engagement on Warner Bros. streaming platform.
Understanding viewer behavior and content performance on Hulu's streaming platform.
Discovering patterns in viewing habits that drive content creation and recommendations.
Analyzing viewer engagement and content performance on Paramount's streaming platform.
Understanding viewer behavior and content performance on NBC's streaming platform.
Analyzing gaming trends, playtime patterns, and title performance on Steam.
Understanding viewer engagement and content performance across YouTube channels.
Get started with one of our trusted distribution partners
Access anonymised zero-party data from YouGov Behavioral and unlock new insights into consumer behavior.
